Investment Personality Test

IFEC set out to make academic research on personality and investment behaviour accessible to the public. Developed with research teams from Shue Yan U, PolyU and HKU, the quiz applies the widely used Big Five Personality Model to everyday situations, helping people uncover their investment personalities and potential behavioural biases.

ULTD transformed that research into a playful 10-question digital experience, translating complex behavioural concepts into intuitive UX/UI, custom illustrations and animation. From everyday scenarios to personalised analysis and practical investment tips, every interaction was designed to make the research easier to understand, engage with and remember.

‍