The Givenchy Pose

Givenchy Travel Retail wanted to turn an in-store purchase into something more memorable — a playful brand moment customers could experience, personalise and take home with them.

ULTD brought that idea to life through an interactive photo experience combining a web-based kiosk, touchscreen, camera, studio flash and instant printing. Customers could recreate fashion-inspired poses and leave with their own Givenchy portrait, turning a retail visit into a physical keepsake worth remembering.