ULTD transformed Estée Lauder’s in-store gifting experience by connecting the physical gift with a personal digital message. After purchasing a gift in-store, customers received a unique QR code that unlocked a personalised digital experience. They could record a heartfelt video or audio message for someone special, turning the gift into something far more meaningful than the product itself. When the recipient scanned the QR code, they didn’t just unwrap an Estée Lauder gift — they uncovered a personal message from someone they love. A simple QR code connected the physical and digital worlds, transforming a beautiful product into an emotional, shareable brand experience.