Turning Every Gift Into a Personal Experience

Estée Lauder wanted gifting to feel more personal — extending the emotion beyond the product itself and giving customers a way to send something that couldn't simply be wrapped in a box.

ULTD connected the physical gift with a unique QR-powered digital experience, allowing customers to record a private video or audio message for someone they love. When the recipient scans the code, the gift becomes a more intimate moment of connection between giver, recipient and brand.